Whenever a new product is launched into the market, it is preceded by a whole lot of work and investigation, not only concerning the product itself (how it works, how it is built, how it is managed), but also how and why it can be used and actually make users’ lives easier. Basically, there are two key elements for a product to be successful and really mean something to its users: Delivery and Discovery.
To get the maximum out of this strategy, and though it may seem redundant, starting with “Why?” helps. Focusing on why are we building this, for who and what are we working to fulfill that need. There are some very interesting tools to help teams navigate and activate those questions: starting with a simple Impact Mapping and/or SWOT analysis helps.